Google’s Gemini Live
Promoting Google’s Latest Conversational Chatbot to AI-Apprehensive Users
Created a physical strategy for Google to make Gemini Live the go-to AI app, called the "No Judgment Zone," where users can interact with a physical Gemini and ask anything.
Project Summary
3D models for a physical Gemini Live activation adaptable for global locations, along with research on influencers to promote the concept on social media.
Deliverables
See the full project breakdown below. ⬇️
My Role
Researcher and 3D Designer
Erin Kang, Creative Brand Manager
Stephen Dvorak, Art Director
Jackson Wald, Copywriter
Ryan Schork, Experience Designer
My Team
Figjam
Notebook LM
My Research Tools
Adobe Creative Suite, Adobe Firefly and SketchUp
My Design Tools
The Context
How Gemini Can Distinguish Itself in the Age of AI Assistants
With multiple tech giants creating their own AI chatbots or integrating them into their products, users are faced with a saturated market of choices—such as ChatGPT, Microsoft's Copilot, Jasper, Claude, and Perplexity.
This abundance can lead to a learning deficit, as many of these tools can feel intimidating to navigate.
Google’s Gemini, however, has the potential to stand out by positioning itself as an easily accessible AI tool. Its key feature, the conversational chatbot Gemini Live, allows users to engage simply by talking, making it an intuitive option for those looking to interact with AI effortlessly.
The Ask
How might we position Gemini Live as the leading AI app that transforms user intimidation into empowerment, fostering confidence through its approachable conversational style?
Insight One ➡️ Gemini Is Not Like Other AI Assistants, Nor Is It Like Previous Google Products
Google’s Gemini Live stands out among competitors with its contextual memory, seamless conversational flow, and personalized recommendations.
Sissie Hsiao, Google’s VP of Gemini experiences, emphasized that Gemini Live isn’t just another version of Google Assistant.
In a 2024 interview with WIRED, she explained that users have consistently requested two things: a more natural, fluid assistant that understands conversational speech, and a more capable assistant that helps solve complex life problems, not just simple tasks.
Insight Two ➡️ As the Use of Generative AI Grows, So Does Apprehension Around It
In 2023, one in five users, especially within Gen-Z, adopted generative AI for daily use.
63% of individuals aged 18-24 were familiar with generative AI and used it regularly in their work or personal life, compared to 49% of users aged 35-54 and just 16% of those aged 55 and older.
While many consumers recognize the utility of generative AI for specific tasks, such as writing tools (37%) and AI-enabled search (34%), integrating AI into personal use remains a challenge. In 2023, 22% of users reported seeing no place for AI in their personal lives.
There is also growing anxiety surrounding AI's impact.
According to Pew Research, 52% of Americans expressed more concern than excitement about AI in daily life in 2023, up from 38% in 2022.
Insight Three ➡️ The Pressure to Maintain Perfection on Social Media Increases Too
AI isn't the only tech causing anxiety in the 21st century.
The pressure to craft the perfect digital persona on social media is taking a toll on Gen Z's mental health.
A June 2024 survey by LG Electronics and Talker Research revealed that 75% of Gen Z in the US blame social media for harming their mental well-being.
Despite this, 44% continue using social media to stay connected with friends, with negative emotions typically surfacing within just 38 minutes of use.
Accenture found that users aged 18-24 are more than twice as likely as those over 55 to feel social media significantly influences their sense of identity.
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Accenture. (n.d.). Life trends 2025: Signals of change. Accenture.
Chokkattu, J. (2024, August 16). What is Gemini Live and how do you use it? WIRED.
Mintel. (2023). Attitudes toward technology – US – 2023.
SWNS. (2024, August 16). Why 3 in 4 Gen Z blame social media for their mental health decline.New York Post.
What the data says about Americans’ views of artificial intelligence. Pew Research Center.(2023, November 21).
The No Judgement Zone: an installation where people can ask Gemini Live anything, whether personal, absurd, or profound.
Our Solution
Gemini Live’s No Judgement Zone: The Look of the Installation
The No Judgement Zone is an interactive walkthrough tunnel where users can ask questions, and the tunnel responds in real-time.
The first No Judgement Zone event will debut at the Museum of Modern Art in New York City, featuring a Gemini-inspired recreation of David Letterman's iconic Late Show.
During the event, Letterman will engage with visitors as they explore the installation.
The First No Judgement Zone at the Museum of Modern Art with David Letterman
Comp for No Judgement Zone by Stephen Dvorak
Gemini Live’s No Judgement Zone: Launch Locations
We aimed to position the No Judgement Zone in global museums, aligning with their tradition of inquiry and learning.
Potential locations include the National Gallery of Modern Art in Lagos, Nigeria, the Berlinische Galerie in Berlin, Germany, and the National Museum of Modern Art in Tokyo, Japan.
A No Judgement Zone Installation outside the National Gallery of Modern Art in Lagos, Nigeria
A No Judgement Zone Installation outside the Berlinische Galerie in Berlin, Germany
A No Judgement Zone Installation outside the National Museum of Modern Art in Tokyo, Japan
Gemini Live’s No Judgement Zone: Influencers Going #Unfiltered
We selected influencers with clean public personas who are transparent about their personal struggles and moments of judgment.
To guide users to their nearest No Judgement Zone, influencers such as Mei Peng and Cas Jerome—known for sharing their personal struggles with their audiences—will engage with Gemini Live online, encouraging their followers to do the same.
#Unfiltered Influencers for the No Judgement Zone
Strategic Setup by Erin Kang
Google’s financial resources and global presence make it well-equipped to develop an initiative like the No Judgement Zone. Additionally, museums draw a large number of younger visitors, with 18–29 year-olds making up the largest share of ticket bookings for museums and art exhibitions in September 2024, according to Statista. This insight, along with our research, supports the idea of designing a physical installation for select locations worldwide, using social media to boost engagement and foot traffic while minimizing its direct focus.
Our team ranked highest among the three creative teams assigned to Gemini Live, as recognized by visiting Google Creative Labs representatives after the initial presentations, who gave us medals for our achievement.
Impact 💥
Using 3D design software to create the No Judgement Zone allowed me to contribute beyond strategy.
While my focus is typically on research and user feedback, I value the opportunity to use my design skills to demonstrate proof of concept and collaborate with an art director to enhance the visual design. This approach sets me apart from other UX researchers.
Project Reflection
Check out my other projects below. ⬇️
