Bremo Pharmacy
Reintroducing a Pharmacy’s Weight Loss Clinic to its Target Audience
Revamped Bremo’s weight loss clinic into Bremo’s Nutrition Studio to proactively address rising obesity in young adults.
Project Summary
Deliverables
UX/UI for Bremo’s Nutrition Studio Designs as part of a provocative “Be A Loser” campaign
See the full project breakdown below. ⬇️
My Role
Researcher and UX Designer
Josh Lajoie, Strategist
Riley Lachance, Copywriter
Graham Bartal, Art Director
Niani Patterson, Art Director
My Team
Contextual Inquiry & Observation + Expert Interviewing
Mintel
My Research Tools
My Design Tools
Figma
Bremo’s weight loss clinic operated as a distinct business line alongside its pharmacy, but the website's user experience failed to reflect this. The clinic and its Ideal Protein brand, which houses weight loss products and supplements, were obscured under other categories, diminishing their visibility and importance.
The Context
Strategic Setup by Joshua LaJoie
How might we make Bremo appeal to a younger audience who would see the benefit in Bremo’s services?
The Ask
Insight One ➡️ Bremo Is Not Just for Older Users, But Hesitant Young Adults
Bremo’s Weight Loss Clinic serves a diverse age range, including a growing number of younger clients—not just older users. Since 2019, the clinic has provided personalized nutrition guidance, customized weight loss plans, and regular progress-based check-ins. Under Christie’s leadership, the head of the pharmacy’s weight loss clinic, its reach has expanded to younger demographics seeking support.
However, many clients engage with the clinic reactively, often following a doctor’s recommendation to lose weight, rather than seeking support proactively.
Insight Two ➡️ Users Often Use Bremo Weight Loss Products Incorrectly
Many Bremo Weight Loss Clinic users rely on Ideal Protein products to support their weight loss journey, but sustained success often depends on ongoing guidance. Christie has observed that without regular check-ins, users frequently revert to old dietary habits.
For instance, some clients may opt for chocolate or snack-based items from the Ideal Protein line for breakfast, and Christie helps redirect them toward more balanced, nutritious choices.
View a mini slideshow of photos from my contextual inquiry and observation and to get a look at Bremo. ⬇️
Insight Three ➡️ Bremo’s Weight Loss Clinic Is A Microcosm of Bigger Trends
Bremo is not the only place that is seeing an increase in users struggling with weight management and using holistic responses to it. Weight loss and weight management is becoming a holistic experience for most people, especially younger adults.
However, “young adults (age 18-24) tend to be the less numbers driven when it comes to their weight loss goals.” Despite most surveyed adults focusing on weight management, less than 1/2 are focused on weight loss specifically.
Kantar Profiles/Mintel, April 2022
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In-person Expert Interview conducted on 11/03/23, Bremo’s Healthy Living Day
Mintel (Weight Management Trends - US - 2022)
Bremo’s Nutrition Studio, our rebrand of Bremo’s weight loss clinic which positions it as a genuine health outlet for younger adult users who need it and can exist as an extension of Bremo Pharmacy’s existing brand.
Solution
Designed by Graham Bartal
UI/Wireframes for Bremo’s Nutrition Studio Web Design
Designed the UX/UI for Bremo’s Nutrition Studio, bringing more focus on the Be A Loser campaign.
Homepage
Ideal Protein Page
Methodology
Ideal Protein Menu
This campaign was successful in terms of applying the insights collected at Bremo Pharmacy’s physical location to the solution we created. This was one of the first times that I got to fulfill the role of a UX Researcher for a project.
Bremo Pharmacy was very pleased with our suggestions, and have subsequently changed the name of their weight loss clinic to Bremo’s Nutrition studio - per our recommendations.
Impact 💥
I'm pleased with the quality of primary research that went into this project. Out of all the teams put on this assignment for this live client project, I was the only student who went to the physical location to conduct primary research.
Project Reflection
Check out my other projects below. ⬇️
